Cartridge World Embraces Revitalization, Digital Investments in First Half of 2023

August 23, 2023 // Franchising.com // NEW YORK CITY, NY - It’s a Renaissance era for Cartridge World America. During the company’s first in-person convention since the pandemic, excitement was in the air as Cartridge World President Greg Carafello opened with an inspiring line: “Today’s the day we start over.”

Carafello has grown with Cartridge World for 20 years, before taking over as President of the company in December 2022. Ever since, Carafello has made it a mission to hone in on the brand’s core values of commitment, communication, passion, integrity, and – perhaps most importantly for a company largely based in technology – innovation.

Cartridge World has shifted from a retail-centric business model to a contract-based B2B sales. With franchisee support and communication at the forefront, Carafello also launched biweekly newsletters and monthly company Zoom calls, helping provide transparency and instill a trust within the brand.

“From our dedication to selling our unique products and services, to the best technological tools available, we’re committed to providing our franchise owners with the means and support they require to make their business successful,” Carafello said. “With several upgrades now in place, along with an open line of communication, I’m confident Cartridge World will flourish to its full potential.”

Among some of the other revitalized tools introduced to franchise owners: a new website with a fresh look, new customer retention tools (CRM), as well as an updated point of sale (POS) system, all helping simplify the process for franchisees to run a successful business. 

The brand is providing the most cost-effective printing services for consumers by way of the brand’s signature No Cost Printer Program.

“We understand some of the largest pain points of printing for most businesses is printer cost and maintenance,” Carafello said. “Our primary goal with the No Cost Printer Program is to take that stress out of the equation, so that our clients have one less thing to worry about while they concentrate on keeping their own businesses running.”